Northern Sweden Travel · Aurora & Midnight Sun Specialists

Experiences built for
your customers.
Delivered without compromise.

We design and deliver bespoke Northern Sweden travel packages for European tour operators and independent travellers — aurora tracking, midnight sun vacations, Lapland adventures and Skellefteå cultural tours. Working directly with DMOs across Lapland, Norrbotten and Västerbotten.

Partner With Us Explore Destinations
Lapland & Kiruna
Aurora & Ice Winter
Dog sledding, ice hotels, Sami culture. 5–7 night packages from SEK 18,500
✦ B2B Ready
Abisko
Midnight Sun Summer
Europe's clearest skies. Self-drive FIT from Stockholm
Multi-DMO
Grand North Journey
6
Destinations
2
Markets
0%
Upfront Cost
Where We Operate

Six destination areas,
one partnership

Our DMO network spans the full breadth of Northern Sweden — Lapland, Norrbotten, Västerbotten, Abisko, Skellefteå and beyond. Aurora tracking, midnight sun, and authentic Sweden travel.

01
Lapland & Kiruna
AuroraWinterSami
Ice hotels, dog sledding, aurora hunting and authentic Sami cultural experiences.
02
Norrbotten & Luleå
Sea IceUNESCOCoast
Sea ice archipelago adventures, Gammelstad UNESCO World Heritage, snowmobile expeditions.
03
Västerbotten & Umeå
WildernessHeritageNature
River valley wilderness, Sami heritage sites, High Coast UNESCO access.
04
Abisko & Kebnekaise
AuroraHikingSummit
Europe's clearest aurora sky, Sweden's highest peak, ski touring.
05
Jokkmokk & Arvidsjaur
SamiForestReindeer
Deep Sami traditions, world-famous winter market heritage, reindeer herding.
06
Skellefteå & Coast
CultureArchipelagoYear-round
Emerging cultural city destination, Skellefteå coastal archipelago and diverse year-round travel experiences.
What We Do

Three services.
One partner.

From product design through to in-destination delivery, we manage the full journey.

01
Product Design
02
Product Marketing
03
Awareness Building
01
Product Design
We work directly with DMO teams to shape bookable, internationally-ready tour packages.
Multi-day itineraries
Full day-by-day journeys across multiple DMO areas
Rate card & pricing
Net rates, operator margins and retail pricing structured clearly
Booking documentation
Inclusions, T&Cs, supplier contacts and rooming lists
Gap analysis
Language support, group sizing and seasonal availability review
02
Product Marketing
We create professional B2B marketing materials and actively pitch your experiences to European tour operators.
B2B sales collateral
PDF packages, digital content and operator-facing materials
Trade show pitching
WTM London, ITB Berlin and Scandinavian specialist events
FAM trip management
Hosted operator familiarisation visits to your destination
Photography curation
International-standard visual assets for all channels
03
Awareness Building
We build your destination's international presence across digital and referral channels.
Visit Sweden partnership
Approved experience listings on official Sweden tourism platforms
SEO content
Long-form destination guides targeting high-intent search queries
Concierge networks
Stockholm hotel concierge referral partnerships for B2C traffic
Community engagement
Travel forums, social channels and influencer partnerships
How We Work

From brief to booking

A clear, repeatable process that turns your destination's raw product into confirmed international bookings.

1
DMO Partnership
We identify and onboard the right DMO partners.
2
Product Audit
We visit in person, experience the product and build a complete bookable inventory.
3
Package Design
We craft multi-DMO itineraries across B2B and B2C formats.
4
Market & Deliver
We pitch to operators, drive direct bookings and coordinate all logistics.
Our Markets

Two channels.
One pipeline.

We serve two distinct but complementary origin markets.

B2B Channel
European Tour Operators
Scandinavia-specialist operators across UK, Germany, Netherlands and France actively seek fresh, authentic northern Sweden product.
  • WTM London & ITB Berlin presence
  • Familiarisation trips for key buyers
  • Net rate sheets & full B2B documentation
  • AITO, DRV & ANVR operator network access
B2C Channel
Travellers Already in Sweden
International visitors who have booked Sweden but are still planning their northern itinerary.
  • Visit Sweden approved partner listings
  • SEO content targeting northern Sweden searches
  • Stockholm hotel concierge referral network
  • Self-drive FIT packages from major Swedish cities
Our Delivery Promise

Smooth delivery,
every time

We are the single point of accountability between your product and the traveller.

🖥
Shared Workspace
Real-time booking hub with full itinerary, live availability, supplier contacts and incident log.
👤
Named DMO Contacts
Direct named contacts at every DMO. No call centres — speak to the person who delivers the experience.
📋
Itinerary Versions
Consumer, operations, guide and supplier versions for every product.
🛡
Contingency Protocols
Written protocols covering weather cancellations, guide unavailability and transport failure.
Our Model

Revenue sharing.
Zero risk.

DMO Partner
Tour Operator
Direct Traveller
Sem. Dest.
0
Upfront cost to DMO
💰
You earn when we earn
No upfront fees, no retainers.
🤝
No exclusivity required
You retain all existing operator relationships.
🌍
International reach
Access to European markets without the overhead of your own sales operation.
📊
Full transparency
Shared workspace gives you live booking data and revenue reporting.
Common Questions

Everything you need to know

We have answered the questions DMOs and tour operators ask most often.

No. Our revenue-share model means there are no upfront fees.
Never. You retain full control of all existing operator relationships.
We need your current product and rate sheet, a named booking contact, access to destination photography.
Our primary operator markets are UK, Germany, Netherlands and France.
Realistically, 3–6 months from partnership agreement to first confirmed booking.
Yes — this is one of the most common situations we work in.
Get In Touch

Start the conversation

Whether you are a DMO or a tour operator, we would love to hear from you.
Tell us about your destination or your travellers. We will come back within three working days.
📍
Familjegränd 1A, 931 50 Skellefteå, Sweden
📞
+46-764 327 854
✉️
info@semesterdestinationer.com
🌐
www.semesterdestinationer.com
🗓
Next available FAM trip dates: January & March 2026
We respond to all enquiries within three working days.

Ready to reach
international markets?

Zero upfront cost. Revenue share. Six destination areas. One partner for all of northern Sweden.

DMO Partnership Enquiry Tour Operator Brief